Just a reminder that a number of the firms on the lists have offices outside of Canada or the US. In fact, there are some firms that have offices around the world including Asia, Europe, Africa, Latin America and so forth.
Two global firms that look really interesting to me are Edelman and The Hoffman Agency. If your interested in traveling outside of North America these companies are perfect for you.
Before starting this search for different pr firms, I knew that there were three major sectors: government, agency and corporate.
What has stunned me is the number of different branches within each sector. For example in my search for Canadian pr agencies, I discovered that different firms adhere to different clients: financial institutes, cosmetic, technology based, travel organizations and so forth.
The one thing they have in common is the services they provide such as publicity, events, media coverage and web associated services.
I guess the conclusion I came up with is that as pr specialists we can use our skills in almost any industry we like. The important thing to remember is that we need to target our basic skills to the specific industry that we want to work in. The same technique that you use to promote Olay will not be adequate for promoting Rogers.
For those interested in working in the United States, you may want to look into William Mill’s Agency. They are one of the biggest public relations agencies that work with financial institutes. This week they landed the Lenders One account, which will add a couple of more million dollars to their already large empire. Lenders One is a national alliance of independent mortgage bankers.
William Mill’s Agency is based out of Atlanta, however, they are a national organization which means you may be required to travel across the United States. If you love traveling like I do, this company seems like a really nice deal.
Finding firms and contacting them is taking a little more time than I originally anticipated. So I have decided to create a list first. My goal is to have at least 30 Canadian firms, 30 American firms and 30 European firms by January 31st.
I will have the blurbs on each firm done by the end of February.
I’m really enjoying looking for different firms and reading about them. In my research I have been amazed at how many high profile accounts are being managed by very small firms. For example, Palette Public Relations has a total of 11 members including the President and yet they have work with Aussie, Olay, Tide, Herbal Essences and the Canadian Breast Cancer Foundation, just to name a few.
Makes you think whether or not a small organization may just have what your looking for.
hmmmmmm
I am a student in the Corporate Communications and Public Relations program at Centennial College. Very much like the other students in my program I am unfamiliar with the options that are available to me once I graduate.
As a result, I have created this blog to familiarize viewers with different PR firms in Canada. I will post a list of firms with contact information, as well as a brief overview of what each firm has to offer to new graduates.
I would greatly appreciate it if anyone who has worked for, or is currently working for, any of the firms to comment on their experience. Please do not use this site as a form of retaliation towards an organization. This is a tool to inform others of the positive and negative aspects of each firm in order to allow individuals to choose informatively.
I hope this blog will be beneficial to all of you,
Neda Amini
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