Before starting this search for different pr firms, I knew that there were three major sectors: government, agency and corporate.
What has stunned me is the number of different branches within each sector. For example in my search for Canadian pr agencies, I discovered that different firms adhere to different clients: financial institutes, cosmetic, technology based, travel organizations and so forth.
The one thing they have in common is the services they provide such as publicity, events, media coverage and web associated services.
I guess the conclusion I came up with is that as pr specialists we can use our skills in almost any industry we like. The important thing to remember is that we need to target our basic skills to the specific industry that we want to work in. The same technique that you use to promote Olay will not be adequate for promoting Rogers.
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