Delta Media
This morning, I found myself searching different PR sites that would be interesting enough to add to my del.icio.us. That’s when I came across Delta Media. The thing that caught my attention immediately was the title “The Art and Science of Strategic Communication.”
I have never seen nor heard any organization refer to communication as an art and a science. However, for those of us studying it or working in the field, there is no question that logic, pattern, formulas and mathematical statistics are just as important as the language, the visuals and the medium used.
Thanks for the kind words, Namini. Art and science, indeed. For every decision we make based on science and research (we run a separate research firm – Vision Research), we make one more based on intuition and personal experience. The key is to have clients and colleagues who can think equally well with both sides of their brain – people who can crunch data and recognize a perfect metaphor when they see it. Like you, I also blog on PR so welcome you to check out bernardgauthier.ca and let me know what you think.