Job Search

Alas, the day has come.  It’s time to look for a permanent, full-time employment. Easier said than done…I know.

I was pondering the other day about my choices and the steps I need to take.  That’s when I came up with the following analogy: 

 

Deciding you want a career in Communications / PR – Alarm clock rings

Getting admitted into the program – getting out of bed

Finding an internship – washing your face and getting dressed

Finishing your internship – taking your last sip of the coffee and picking up your keys

Finding a job – walking out the door

The hard part is not knowing what awaits in the world once you leave the house.  Who do you know that can help you? What if there are no jobs? Where will you apply? When will you know if you got the job?  How will you know if you should take the job? 

 

I am still working through a number of these questions, however, I have learned a few things talking to my fellow classmates: 1) networking truly works…talk to your professors, your classmates, family members, friends, your internship employer, join CPRs 2) your resume is imperative…make sure its flawless and that it is specifically related to the job your applying to 3) look at job sites for listings…please check out the page “Job Search Sites” on the right panel

I wish you all luck on your searches and I will continue to update you on my progress… 

OPP Plane Conference

Monday May 5,2008– Moving Ontario Forward Together

It seems that this career gets more exciting as it progresses. On Monday, the OPP held a press conference to announce the introduction of the new OPP plane. It will be used on 400 series highways to ensure the safety of the public through air surveillance.

Despite numerous campaigns, amendments in the law and deterrents, people continue to drive at high speeds which result in injury and death. The OPP plane is an efficient tool to get these people off the roads.

The exciting part of the conference for me was the dignitaries that were present. Commissioner Julian Fantino and Premier Dalton McGuinty, both of whom were very polite and friendly people, announced the introduction of the plane. Almost every news channel was present.

I have posted the photographs I took at the event on the side panel. Feel free to look at them and let me know what you think. I’m presently trying to perfect my photography techniques for a rainy day where they will come in handy.

As Communicators and PR experts you know that that day will be coming sooner than later. lol

Internship

I’m sure it won’t come as a shock to most of you that my excuse for being MIA is my internship.

 

If you’ve gone through the gruelling experience of researching the best internship for your skill set and personality; created a strategic plan in approach the organization; attained an interview; and finally began, you would know that it is not easy.

 

Luckily, I went through it and survived.  Better yet, I absolutely love it.

 

I am interning at the communications department of the OPP, where I have been able to work on proposals, events, research and so much more.  I have implemented almost every skill I’ve attained in school.

 

Previous to starting, I was told that government pace would be slow and boring.  Contrary to that belief, it has been one project after another.  I’m in my third week and possibly on my ninth assignment.  I will admit that there is a great deal of red tape and approval necessary; however, you will discover that you will always be busy.

I will keep you all posted on how the world on Corporate Communications and PR is treating me.

Press Conference

On Tuesday March 4, 2008 I officially attended my first press conference.  The Toronto EMS, whom I have been assisting recently, announced the addition of 12-lead ECG unites to their advance level of care.

It was very intriguing to see the event unfold from the perspective of the host rather than the viewer.  The team started crossing off their checklists from early morning at headquarters, than preceded to the location of the conference where everyone (including the multimedia crew, paramedics, administrative staff and so forth) helped to set up. 

CTV, CBC, Global and a few cultural newspapers arrived moments before the 1 p.m. start time.  I always assumed that the media arrived much in advance to set up their cameras and stands, but to my surprise it took these professionals seconds to pull out their cameras and begin filming.

The event went very smoothly.  The special guests arrived on time, the speakers where informative and the paramedics doing the demonstrations where great.

The most interesting part was seeing what footage the media chose to air.  It’s not always what you would think they should use, but the lack of control is an aspect of press conferences that PR professionals must embrace.

Delta Media

This morning, I found myself searching different PR sites that would be interesting enough to add to my del.icio.us.  That’s when I came across Delta Media.  The thing that caught my attention immediately was the title “The Art and Science of Strategic Communication.”

I have never seen nor heard any organization refer to communication as an art and a science.  However, for those of us studying it or working in the field, there is no question that logic, pattern, formulas and mathematical statistics are just as important as the language, the visuals and the medium used.

 I have added Delta Media to the list of Canadian PR firms because it shows intuition and understanding of what our profession requires.

Interviews

This may come as a shocker, but I haven’t done an interview in over eight years. So you could imagine how stressful it has been going out to internship interviews in that last few weeks.

I finally did my last one today and I hope this will be the end of them for sometime. However, for those of you who are still going through the interview process, I’ve come along some very helpful hints. Please check the page titled “Interview Hints”.

Also, remember that if you are still in school there are a number of resources you can tap into. The school’s internal websites often have sections on how to prepare. There are always interview specialists on campus to help you prepare resumes, cover letters, do mock interviews and to go over details of the specific job you are applying for.

Good luck everybody!!!

Globe companies

Just a reminder that a number of the firms on the lists have offices outside of Canada or the US.  In fact, there are some firms that have offices around the world including Asia, Europe, Africa, Latin America and so forth. 

Two global firms that look really interesting to me are Edelman and The Hoffman Agency.  If your interested in traveling outside of North America these companies are perfect for you.

Agency, government, corporate

Before starting this search for different pr firms, I knew that there were three major sectors: government, agency and corporate.

What has stunned me is the number of different branches within each sector.  For example in my search for Canadian pr agencies, I discovered that different firms adhere to different clients: financial institutes, cosmetic, technology based, travel organizations and so forth.

The one thing they have in common is the services they provide such as publicity, events, media coverage and web associated services.

I guess the conclusion I came up with is that as pr specialists we can use our skills in almost any industry we like.  The important thing to remember is that we need to target our basic skills to the specific industry that we want to work in.  The same technique that you use to promote Olay will not be adequate for promoting Rogers.

William Mill’s Agency

For those interested in working in the United States, you may want to look into William Mill’s Agency.  They are one of the biggest public relations agencies that work with financial institutes.  This week they landed the Lenders One account, which will add a couple of more million dollars to their already large empire. Lenders One is a national alliance of independent mortgage bankers.

William Mill’s Agency is based out of Atlanta, however, they are a national organization which means you may be required to travel across the United States.  If you love traveling like I do, this company seems like a really nice deal.

This may take more time than I thought…

Finding firms and contacting them is taking a little more time than I originally anticipated. So I have decided to create a list first. My goal is to have at least 30 Canadian firms, 30 American firms and 30 European firms by January 31^st.

I will have the blurbs on each firm done by the end of February.

I’m really enjoying looking for different firms and reading about them. In my research I have been amazed at how many high profile accounts are being managed by very small firms. For example, Palette Public Relations has a total of 11 members including the President and yet they have work with Aussie, Olay, Tide, Herbal Essences and the Canadian Breast Cancer Foundation, just to name a few.

Makes you think whether or not a small organization may just have what your looking for.

hmmmmmm